Based on your purpose, what values are most important to you, your team members, and your organization? What are five to 10 key skills and core competencies that you, your team, and your organization have to offer?
From the list of skills above, which ones are you and your team most passionate about sharing with your community? Why is each a great match with your overall company brand? Michael Glauser is an entrepreneur, business consultant, and university professor. He has built successful companies in the retail, wholesale, and consulting industries.
He has worked with hundreds of startup ventures and large corporations. He is currently the Executive Director of the Jeffrey D. Clark Center for Entrepreneurship in the Jon M.
Learn more about Mike at www. Emily Washcovick. Mita Mallick. Cristian Bustos. Emily Rella. Skip to content Profile Avatar. Subscribe to Entrepreneur. Magazine Subscriptions. By Michael Glauser July 6, Even if they only volunteer for one hour a week, they will still give back to the community. For example, they could volunteer in a local care home helping to serve meals, or help children with their reading in the local primary school.
Similar to Google Green, you should aim to cut your power and electricity output. For example, you could:. You should also ensure all staff recycle. Create recycling points around the workplace and give staff an incentive to get them to take their recycling responsibilities seriously.
For example, the team that recycle the most could get to go home an hour earlier one day. You should also encourage your staff to go green by asking them to take more environmentally friendly transport methods to and from work. For example:. Supporting your employees is just as important as supporting your local community.
Part of CSR involves ensuring that your employees feel happy, healthy, and safe whilst at work. For example, you could allocate one afternoon slot every week for employees to work on their personal development. This article has explained how to implement corporate social responsibility in your small business and provided examples of companies who have successfully done so. For example, in what activities will your company or its employees participate, how often and when, and what additional contributions will it or they make?
If your employees make financial contributions, will they be matched by the company? What do you expect of the organization to make the program successful? For example, is training or transportation needed? My marketing friends immediately jump on the question mark. Of course, they say, communicate it! At a recent program about CSR programs for which I was a panelist, some companies said they pursued their CSR activities for their intrinsic value and did not pursue any marketing; others chose to shout it out.
At a minimum, companies need to assess how best to communicate the program to the employees in order to foster employee pride and engagement. Gift Cards Motivate your employees and thank your clients. Grantmaking Design and manage a high-impact grantmaking program. Looking for something specific? You may also be interested in. Tools Explore our library of free resources.
Videos Fundraising, marketing, and more. Viewpoints Meet innovators in our Viewpoints series. Tips Be a better fundraiser, manager, and GlobalGiver. Success Stories Discover local solutions to global problems. GG Test Lab Let us test the latest theories in aid for you.
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